APRAADHI
LOGO Design
Year
2024
Client
APRAADHI
Location
Toronto, ON
Role
Graphic Designer
Software
Adobe Creative
I collaborated with the music label APRAADHI to design their logo and help shape their visual identity. The project began with in-depth research into their target audience and musical direction, which informed the brand strategy and visual tone.
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Questionnaire
To ensure alignment with the label’s vision, I distributed a tailored questionnaire to gather insights into their preferences, inspirations, and values. Based on the feedback, I developed a set of logo concepts and refined the design through three revision rounds, arriving at a final mark that captures the rebellious, raw, and genre-fluid essence of their brand.
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Q: What are the key values and personality traits you want to communicate?
A: Nonchalant Outlaws, Musically Inclined & Criminals in love with their Arts.
Q: How would you describe your brand in three words?
A: Criminals, Experimental Music & Rebels.
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Q: Do you have a tagline, slogan, or specific messaging to incorporate into the logo?
A: 3 masked entities (trying to keep the vibe ominous, eerie and mysterious)
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Q: What emotions or reactions do you want your audience to feel when they see your logo?
A: Dread, Terror & Cult connections.
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Q: What are some other music labels you admire, and how do you want to differentiate your brand?
A: llusionary Records, OWSLA & Noisia.
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Q: Are there any trends or design elements you want to reflect or avoid?
A: Must avoid anything that's already out there. Our visions may sound very similar to breakcore aesthetics , Typography artworks or Posters & or anything that seems excessively used in the scene. Must reflect cryptic messages, geometric shapes and G-jones way of messaging.
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Q: Should the logo be type-based, image-based, or a combination?
A: Image based, mostly like a symbol. A cult symbol.
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Q: Are there specific symbols, motifs, or cultural elements important to include?
A: As we explained Apraadhi is a Hindi word which means Criminal, so the cultural aspect of crimes is there and they are corrupt with powers. As for the Motifs and Ethics, their beliefs aligns with they're immortal beings or Superior beings who looks down at Humanity.
Sketch
